WE MAKE FUN

Observatory was invited to pitch Blue Bunny Ice Cream to give their animated mascot a fun update. The winning idea? A behind-the-scenes scoop at our bunny sized headquarters.

Our rebrand began with our hero TVC where we established the fun new world of Blue Bunny.

Our hero spot became the premise of a piece of entertainment in pop culture. During the live May 7, 2022 episode of the SNL, host Benedict Cumberbatch took to our corporate headquarters in a six-minute sketch spoofing a focus group’s ice cream tasting session.

In addition to our hero spot, we also launched 15s TVC to continue building the fun world we had created.

We continued the fun by further building the world on social. This ranged from live feeds of our bunny employees hard at work to giving them personas in addition to the harder working product messaging.