For the Love of Dirt
NOS Energy Drink Presents: For the Love of Dirt
I’ll admit it. This is my favorite thing I’ve gotten to do so far. Instead of spending 400k on a traditional spot, we convinced our client to take that budget to blur the lines of entertainment and branding by shooting a feature-length documentary on the winged sprint car driver NOS Energy Drink sponsors, Sheldon Haudenschild.
The documentary was shot over the span of several weeks where we profiled Sheldon and captured the nonstop action at the biggest sprint car race in the world, Knoxville Nationals. Our film aired during primetime on the CBS Sports channel and is available to stream on Amazon Prime.
trailer
feature-length film