Nathan Stroot

Wednesday, November 8. Donald Trump was elected the 45th president of the United States of America. Despite being deep into the Super Bowl project, it was clear nothing productive was going to happen that day. Instead, we spent it making a simple print ad from the heart. We shared it with our CD who circulated it around the agency. From this little ad from the heart, a platform direction was born, a Super Bowl spot was made, and a bronze Clio was awarded.

We cut three :10 interstitials using lines from the spot to tease it prior to the game.